Words: Jay Allan

Le Bon Marché Welcome Deus x Kei Naito

As part of the crazy collabs exhibition at Le Bon Marché Rive Gauche Paris, Deus France has opened ip a new Deus X Naito Kei pop-up.

Kei Naito has an obsessive fascination with colour, shape and detail which manifests through his work as an artist. Applying brush to canvas Kei Naito creates a visceral connection to the machines of speed, function and beauty that he works on as a mechanic and President of Naito Auto Engineering - one of Japan's best kept automotive secrets. Kei's visual explorations of colour and form are magnificently showcased in our special limited collaboration collection which is now available at Le Bon Marché Rive Gauche Paris.

We take this opportunity to give you the chance to win a day at the Classic Days in Le Mans and a 20 minute passenger ride in the Deus BMW on April 30th or May 1st 2022.

So, go to the 1st basement of the Bon Marché, to discover our new pop-up and try your luck until April 3rd !

@kei_naito @deustenement @lebonmarcherivegauche

Partners : @Polydal, @7upbike78320, @classicdays_classicfestival

#deusexmachina

GALLERY

The Mojave Six

A collection of six hand-shaped boards from the one and only Mike Minchinton. Crafted in the arid and alluring Mojave desert, one hundred fifty miles inland from the Pacific Ocean. Made special for Deus Ex Machina, custom foam glue ups with triple stringers...

XTW200

A quintessential rags to riches, barn find to showroom shine build from Jeremy Tagand. Like wayward teenagers in the Summer of Love, it was found in the back of a shed with nowhere to be. Needless to say that after years of salt and cobwebs, time had not ...

Store - Deus Valencia

Calle Cirilo Amoros 49, 46004 ValenciaDeus has added a new pin on the map: Deus Store Valencia has opened its gates, allowing you to finally get your dose of Deus goods directly from the shelves if you happen to be in this amazing sunny city. Situated in t...